Strategic Management for the International Business Essay

Strategic Management for the International Business - Essay ExampleGlobal strategy can be stated as the personal manner a particular billet organic law views the orbicular marketplace. The success or failure of global strategy depends on various interrelated factors. The factors include activities handle sourcing, research and development, marketing and manufacturing, etc. All this factors are now incorporated in a global organisation strategy direction.In the present business context, every organisation tries to be responsive to the local market condition. Their strategies are incorporated in such a way which firstly is looking for beingness successful in local market then venturing in the global market. The Coca Colas strategy can be stated as an example in this case. The business organisations at present follow the motto of Think global but act local (Zou & Cavusgil, 1995).Global competition has change magnitude the competitive edge in every strategic decision that a compa ny takes in any organisation. Global competition is a phenomenon which occurs when various companies cross-subsidies market share on a national level and then it battles for being successful as a global brand and also acquiring global distribution positions. Global business looks towards acquiring economies of scale and cost efficiency in their business by venturing outside of their homeland. As a global company, an organisation tries to acquire international retaliation, world scale volume and also enabling cross-subsidisation. Global companies try to establish their strategies by fixing their locus of responsibilities mainly outdoor(a) from the country organisation (Hamel & Prahlad, 1985).Global market and corresponding strategic decisions are the main focus areas of any business organisation in the present scenario. This has brought in a new phenomenon called global markets which is made especially for standardised consumer